CONVERGE PARTNERS RECOGNIZED FOR WINNING HEALTH CARE HEROES MESSAGING AND STRATEGY
Health care heroes of SEIU 1991 —The nurses, doctors, and health care professionals of the SEIU 1991 union at Jackson Memorial Hospital historically haven’t had much of a presence in Tallahassee. That changed this year. They lobbied up and launched an aggressive campaign to mobilize their membership to help them defeat bills that would have monkeyed around with their retirement benefits and put their union in jeopardy by making it harder to collect dues. These professionals — or health care heroes, if you will — have spent the past year on the front lines of the COVID-19 pandemic. If anyone deserved a W this year, it was them. And they got it.
In on the win: Elnatan Rudolph and Anna Farrar of Converge Government Affairs, who led the union’s communications and strategy efforts and union head Martha Baker for her deft mobilization campaign.